{"id":961,"date":"2020-09-10T03:04:45","date_gmt":"2020-09-10T03:04:45","guid":{"rendered":"https:\/\/fiigure.co\/en\/?page_id=961"},"modified":"2021-10-06T20:28:23","modified_gmt":"2021-10-06T11:28:23","slug":"about-logo","status":"publish","type":"page","link":"https:\/\/fiigure.co\/en\/about-us\/about-logo\/","title":{"rendered":"Logo"},"content":{"rendered":"
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How our brand evolved<\/span><\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \r\n \r\n \"FIIGURE\r\n
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A target you want to reach!<\/p>\r\n

A map to your destination!<\/p>\r\n

A compass to guide you along the path that is right for you;<\/p>\r\n

Avoiding pitfalls and gaps!<\/p>\r\n

Identifying and Embracing opportunities along the way!<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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DESIGN CONCEPT<\/strong><\/h4>\r\n <\/div>\r\n <\/div>\r\n
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Understanding the Mission<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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We use our experience to guide our clients to reach their objectives.
Whilst maximising opportunities.<\/strong><\/p>\r\n <\/div>\r\n <\/div>\r\n

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This resulted in selecting the components to incorporate to the logo.<\/strong><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n

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The hues of Gold – symbolise the sun, the prize and enlightenment along the way.\r\n
With weathering for the experience we gain together.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n

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Next came FIIGURE’s purpose, our tagline, to be:<\/p>\r\n

“Your Guide to Your Dreams”<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Shipping was the first means for international business – still used today!<\/p>\r\n

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This all combined to lead us to our brand colours.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Those that induce the feelings of:<\/p>\r\n

Light, safety and arrival.<\/p>\r\n

When we depict the sight of land and calmer waters as we approach, we visualise hues of green land, blue sky and the golden sun.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n

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These were then incorporated with our logo on darker tones to accentuate our message.<\/h6>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Adding Texture<\/span><\/h3>\r\n <\/div>\r\n <\/div>\r\n
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To highlight the experience we have garnered – the texture was applied.<\/p>\r\n

In imagery and in colour – applying texture. <\/p>\r\n

Through these choices – We harness Simplicity – to tell our story!<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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our objective achieved – A MEANING WITHOUT WORDS<\/span><\/a>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n
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Communication is Key in all we do.<\/span><\/h3>\r\n <\/div>\r\n <\/div>\r\n
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In understanding through dialogue, the mission was embraced.\r\n
The message delivered!<\/p>\r\n

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Our story encapsulated<\/span><\/a>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Welcome to FIIGURE – We look forward to helping you reach your goals.<\/span><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Contact us to help design or refresh your brand and story.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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How our brand evolved A target you want to reach! A map to your destination! A compass to guide you along the path that is right for you; Avoiding pitfalls and gaps! Identifying and Embracing opportunities along the way! DESIGN CONCEPT Understanding the Mission We use our experience to guide our clients to reach their […]<\/p>\n","protected":false},"author":1,"featured_media":2523,"parent":651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width-page.php","meta":{"qubely_global_settings":"","qubely_interactions":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[592,153,234,596,597,152,599,603,607,819,612,619,620,231,920,621,824,630,631,825,188,830,651,831,655,660,661,121,666,667,839,669,233,140,122,217,840,921,678,841,219,685,690,693,695,852,699,701,858,230,706,707,711,714,716,718,862,863,726,727,729,730,866,735,740,748,751,759,878,762,763,764,881,775,778,781,782,790,792,794,800,187,807],"tags":[260,38,119,269,270,37,272,276,280,290,292,301,302,116,303,305,312,317,318,321,73,334,348,352,357,364,365,5,374,375,377,379,118,24,6,102,389,390,392,104,401,408,413,420,423,428,430,438,115,440,441,448,451,454,456,459,463,467,468,470,471,479,480,485,497,501,515,520,521,522,523,535,22,537,540,543,544,557,560,562,570,72],"class_list":["post-961","page","type-page","status-publish","has-post-thumbnail","hentry","category-associate-designer","category-associate-program","category-associates","category-brand","category-brand-identity","category-branding","category-bridging-the-gap","category-business","category-business-evolution","category-choice","category-clarity","category-collaboration","category-combination","category-communication","category-compass","category-concept","category-cornerstone","category-create","category-creativity","category-cross-border","category-design","category-destination","category-engage","category-entry","category-evolve","category-expansion","category-experience","category-fiigure","category-future","category-future-intelligence","category-gains","category-globalisation","category-goals","category-growth","category-guide","category-idea-generation","category-identify","category-identity","category-inclusive","category-incorporate","category-innovation","category-innovative","category-international-business","category-investing-in-people-and-skills","category-journey","category-leadership","category-listen","category-logo","category-map","category-market-entry","category-markets","category-maximise-opportunity","category-mission","category-multi-sensory","category-new-markets","category-new-routes","category-objectives","category-online-presence","category-opportunity","category-optimisation","category-partnership","category-passion","category-positioning","category-possibilities","category-presentation","category-purpose","category-rebranding","category-sars-cov2","category-shipping","category-simplicity","category-simplify","category-slogan","category-story","category-success","category-support","category-tagline","category-target","category-ui","category-value","category-vi","category-vision","category-website-design","category-your-guide-to-your-dreams","tag-associate-designer","tag-associate-program","tag-associates","tag-brand","tag-brand-identity","tag-branding","tag-bridging-the-gap","tag-business","tag-business-evolution","tag-choice","tag-clarity","tag-collaboration","tag-combination","tag-communication","tag-compass","tag-concept","tag-cornerstone","tag-create","tag-creativity","tag-cross-border","tag-design","tag-destination","tag-engage","tag-entry","tag-evolve","tag-expansion","tag-experience","tag-fiigure","tag-future","tag-future-intelligence","tag-gains","tag-globalisation","tag-goals","tag-growth","tag-guide","tag-idea-generation","tag-identity","tag-inclusive","tag-incorporate","tag-innovation","tag-innovative","tag-international-business","tag-investing-in-people-and-skills","tag-journey","tag-leadership","tag-listen","tag-logo","tag-map","tag-market-entry","tag-markets","tag-maximise-opportunity","tag-mission","tag-multi-sensory","tag-new-markets","tag-new-routes","tag-objectives","tag-online-presence","tag-opportunity","tag-optimisation","tag-partnership","tag-passion","tag-positioning","tag-possibilities","tag-presentation","tag-purpose","tag-rebranding","tag-sars-cov2","tag-shipping","tag-simplicity","tag-simplify","tag-slogan","tag-story","tag-strategy","tag-success","tag-support","tag-tagline","tag-target","tag-ui","tag-value","tag-vi","tag-vision","tag-website-design"],"yoast_head":"\nFIIGURE - About our Brand, Logo, mission and passion<\/title>\n<meta name=\"description\" content=\"FIIGURE rebranded: Our new brand, our motivations, our passion. 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